illustration · India
Oscar Wilde
🏆 Gold Press Lion — Cannes Lions 2013 · Gold Spike — Spikes Asia 2013 · Gold — Adfest 2013 · Gold Pencil — The One Show · Pencil Winner — D&AD 2014 · Bronze — Clio Awards 2014
Part of the celebrated "Author Headphones" campaign for Penguin Audiobooks, created by McCann Worldgroup India, with illustration by Lamano Studio.
The artwork merges a realistic portrait of Oscar Wilde with the shape of a pair of headphones, implying that listening to the audiobook is as close as possible to hearing the author whisper the words directly into your ear.
In the week following its release, awareness of Penguin Audiobooks increased by 15% and sales rose by 7%.
Recognition: This campaign won a Gold Press Lion at Cannes Lions 2013, a Gold Spike at Spikes Asia 2013, a Gold Pencil at The One Show, a Pencil at D&AD 2014, and a Bronze at the Clio Awards 2014.
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