The Good and The Bad: the bad, Weekend Getaway, Trulance

Another award-winning visual asset in 'The Good and The Bad' series for the Trulance campaign, titled 'Weekend Getaway,' continues the clever claw-machine metaphor to bring a humorous advertising concept to life. CGI Character Design & Styling: Lamano Studio built a complete blue-themed arcade environment from scratch. We designed and modeled countless unique, stylized 3D toy figures filling the machine, focusing on the expressive features of the older couple and the leather-clad character. Each figurine was given a distinct personality, clothing texture, and a toy-like vinyl finish. Arcade Lighting & Post-Production: Achieving the realistic plastic look required precise image post-production and creative retouching. We established a vibrant blue ambient light throughout the box, carefully managing the depth of field, shadows, and glass reflections to make the digital toy machine feel tangible. Impact & Awards: This highly successful piece was named an award winner at prestigious events and featured in Lürzer's Archive Magazine under 'Best Digital Artists,' proving how high-end CGI integration and clever character concepts can elevate healthcare and pharmaceutical advertising.