Toothpick

A key visual for Colgate's campaign, Chile, with CGI and post-production by Lamano Studio. Concept: There are places a toothpick will never reach. The series communicates the superior reach and cleaning power of Colgate toothpaste by imagining the impossible — a finger, a toothpick, a tongue — each one venturing into spaces too small, too complex, or too hard to access. A simple, striking visual metaphor for deep, thorough cleaning. CGI & Post-Production: Lamano Studio handled the full CGI production and digital compositing, building the surreal scene with meticulous attention to scale, lighting, and texture. Through expert image post-production and creative retouching, we delivered a clean, high-impact commercial visual. Global Impact: One of the most celebrated campaigns, the series went viral worldwide in 2021 — years after its original 2010 launch — when the imagery was rediscovered and shared massively across social media, becoming a widely referenced cultural meme. Recognition: This campaign was recognized at ACHAP (Festival Chileno de Creatividad) and El Ojo de Iberoamérica. Agency: Prolam Y&R, Santiago, Chile. Client: Colgate, Chile.