Sledgehammer

A key visual for Aspirin's 'For Workache' campaign, Chile, with CGI and post-production by Lamano Studio. Concept: The campaign reframes common workplace objects — a stapler, a kitchen axe, a sledgehammer — as metaphors for the crushing, relentless pain of a workache. In this piece, a colossal sledgehammer hovers above a tiny office worker, communicating the heavy, relentless weight that chronic stress and overwork place on the body. CGI & Post-Production: Lamano Studio handled the full CGI production of the sledgehammer, modeling and texturing it to hyper-realistic detail, and composited it seamlessly with the photographic backdrop through expert image post-production and creative retouching. Client: Aspirin, Chile.