Extra Cheese, King Kong

A key visual for the 'Extra Cheese' campaign, Chile, with CGI and photography by Lamano Studio. Concept & CGI: The campaign brings to life the idea that the extra cheese is so irresistibly powerful it unleashes monsters. In this piece, a towering King Kong clings to a skyscraper, gazing down at the city below, representing the unstoppable, all-consuming pull of extra cheese. Photography & CGI & Post-Production: Lamano Studio handled the full commercial photography production of the talent, as well as the complete CGI production of the monster — modeling, texturing, and lighting it to blend seamlessly with the photographic backdrop. Through precise image post-production and creative retouching, we matched the atmospheric lighting, depth of field, and color grading to deliver a hyper-realistic, cinematic result.