CGI · Illustration · Post Production · Behind the Scenes

RA Bones Campaign

Client

GSK

Country

USA

Campaign

RA Patients aren't being dramatic.

Media

Print and Social Media

RA patients aren't being dramatic. The emotional symptoms of rheumatoid arthritis aren't a secondary result, they're a core component of the disease itself.

The process starts with sculpting each character from scratch.

Thespian process from the scratch

Opera Singer process from the scratch

Actress process from the scratch