Animation · Illustration

Cruise Week

Client

El Corte Inglés

Country

Spain

Campaign

Cruise Week

Media

Print, TV Ad and Social Media

Our friends of El Corte Inglés of Spain, and their renowned Travel Agency, invited us to develop their new campaign named "Semana del Crucero" (Cruise Week). We worked closely with El Corte Inglés's creative team, hand-in-hand, from the very first sketch through to the final delivery., since the first sketch of the ideas until the entire process. This ranged from the first concept to the final visuals and animation.

The campaign was composed by 3 print artworks and an animation, in many formats adapted for different platforms — social media, TV, and large screens across Madrid's most iconic locations (Atocha, Conde de Peñalver) and the rest of Spain. For animation, we contribute since the idea, plot & concept, doing the storyboard and then the process of CGI modeling to get the final video.

VIAJES El Corte Inglés Presenta: Semana del Crucero

The first drawing of the storyboard included a Daughter, who was later changed by the natural development of the script and its improvements.

The search of the creative style was made for each characters and started with the sketches

…and when we get the chosen one, we build in 3D the character and his dresses variants, like Mom character in this case.

…and the same process followed for the rest of the cast.

Building the City

The city was built through many stages, modeling in each of them different styles as a proposal, until finding the one indicated for the project.

And all start with Prints

A synthetic style was required to give this campaign very vivid colors. Representing a great dream to live, the Cruise Week. Both images have iconic elements that make the tourist destinations of each cruise trip recognizable. Southern Europe: Barcelona, Venice, Greece and others.

Northern Europe: Norway, Russia and others tourist destinations.

Tropical Caribbean: Havana, Miami, tropical Mexico and more.